LotBeacon vs Fullpath
A shopper texts after 7pm asking for an out-the-door price. LotBeacon helps the rep check the next reply. Fullpath helps a store connect its customer data and follow up across leads and campaigns. Which part of that job needs help at your store?
Checking one reply before Send
Paste the thread and your confirmed price into LotBeacon. If the draft offers an unsupported discount, the desk holds it and shows the reason. Money questions can go to a manager. The rep reviews the wording and copies the reply into the store’s messaging tool to send.
Try a held reply in the fictional demoReaching shoppers across the store
Fullpath describes a customer data platform that brings dealership records together. Its products use those records for email and SMS campaigns, digital ads, website personalization and lead handling. If two rooftops serve the same shopper, ask Fullpath to show how the shopper’s history carries across them.
Explore Fullpath’s platform and integrationsWhat to ask when comparing prices
LotBeacon Solo is $149 a month for one rep. Independent Lot is $299 for three seats. Franchise Store is $599 for up to ten seats. Check the plan table for onboarding, annual billing and which features you can use today.
Compare LotBeacon plans and termsFullpath’s Subaru advertising sheet lists $1,100 for search and $1,900 for search, social and display. Ad spend is extra. Those figures cover advertising services. Ask for a current quote for your rooftop covering the data connections, lead handling and campaigns you want.
Read the Fullpath Subaru advertising sheet (PDF)