Lead replies for car dealers

The AI drafts it.
Your rep holds the Send.

What do you sell?

New and used. Franchise stores and independent lots.

LotBeacon drafts the reply from the facts the rep pastes about the vehicle they asked on, checks it against the house rules, and flags a price or payment ask for a manager. Each fact shows its source. A person presses Send.

Every Facebook Marketplace and website lead answered fast, including the ones that land after 7pm. LotBeacon works next to the CRM you already pay for: your rep pastes the lead, starts from a draft built on the vehicle and price in front of them, and presses Send. AI drafts. You press Send.

Shaped by dealers. See the research

Human Send on every messageIntent ≠ sentiment · rolling outMade-up discounts, payments or holds get flagged for a managerBrand + store rule packs · rolling out

Prairie Line Motors is a fictional store. Sample customers. Send never leaves this device. You pick the paint. You do not pick the rules.

0
autonomous sends. A person hits Send on every message.
≠
Intent is not sentiment. Angry can mean ready to buy today.
Flagged
Discounts and payment asks flagged for a manager.
House rules
The same hold rules on every draft. Brand and store packs are rolling out.

The real problem

Not a writing problem. A follow-up problem.

The deal you lost last month probably did not die on a bad reply. It died on no reply for a day. LotBeacon puts a draft in front of your rep fast, so the after-hours and gone-quiet leads get answered by a person, sooner.

After 7pm

The lead that sat is the lost deal.

Most stores do not have a writing problem. They have a lead that waited until morning. A draft is ready the moment your rep or the owner opens it, on a phone or at the desk.

Your CRM

Works next to what you already pay for.

No rip and replace and no new system of record. Paste the lead in, copy the draft back into Messenger or your CRM. A thread that went quiet gets a follow-up draft the same way.

Your prices

Drafts only from what is in front of the rep.

The vehicle, listing price and facts your rep pastes, each with its source. A made-up price, payment or discount is held for a manager.

Your rep

A person reads it and presses Send.

Nothing goes to a customer on its own. The rep edits, sends and owns the relationship. LotBeacon makes them faster. It does not replace them.

How it works

Four moves on every thread.

A sentiment tool calls an upset buyer “cold.” LotBeacon sees someone ready to buy today with a price objection, and flags it for a manager before the lead walks.

01

Prioritize

In the click demo, an action queue sorts threads by buying intent, not by who messaged last. On the live desk, the queue is rolling out.

02

Draft

The reply is drafted from the facts the rep pastes. Each fact shows its source.

03

Check

A made-up discount, payment, hold, sold unit or off-hours promise is flagged for a manager.

04

Hold the Send

Your rep reviews, edits and sends. Price and payment asks are flagged for a manager.

More than a reply writer

The draft is the easy part.

Any chat tool can write a nice message. LotBeacon checks each draft against the facts the rep pastes and the house rules, and flags a price, discount or payment ask for a manager. On the desk, an activity log of drafted, flagged, copied and marked-sent is kept in the browser. The aim is a booked visit. A person presses Send.

For the owner

The same rules on every draft.

Each draft is checked against the facts the rep pastes and the house hold rules. A made-up price, discount, payment or promise is held, with the reason shown. Price, discount and payment asks are flagged for a manager.

For the rep

Fewer rewrites, and it catches wrong-price slips before they go out.

Start from a draft built on the facts you pasted. Each fact shows its source. The draft points at a visit, with two real times to come in. A wrong price, discount or payment is held before it goes out.

The record

An activity log on the desk.

On the LotBeacon desk, an activity log of drafted, flagged, copied and marked-sent, kept in the browser. Sent means the rep marked it sent. Message text stays out of it. A fuller audit trail is rolling out.

The data

Masked before a draft goes to the AI.

Before a draft goes to the AI, the desk masks phone numbers, emails, Social Security numbers, labeled dates of birth, labeled account, loan and policy numbers, and street addresses.

AI drafts. You press Send.

Why not just use a chat tool?

You can, and it'll write a decent reply. What it won't do is check that reply against the facts the rep pastes, show where each fact came from, use the same house rules on the draft, or flag a price, discount or payment ask for a manager. On the LotBeacon desk, an activity log of drafted, flagged, copied and marked-sent is kept in the browser. Sent means the rep marked it sent. Message text stays out of it. Before a draft goes to the AI, the desk masks phone numbers, emails, Social Security numbers, labeled dates of birth, labeled account, loan and policy numbers, and street addresses. The aim is a booked visit. A person still presses Send.

Action queue

Dana is at the top, not the newest ping.

Click demo, sample threads.

Threads sort by buying intent. A price or payment ask is flagged for a manager, and a “probably spring” stays in nurture.

Dana W.
“$2,500 off and I'm there today.”
Needs manager
Marcus L.
“What's my monthly with $3k down?”
Finance handoff
Kelsey G.
“Love it!! Probably spring though.”
Nurture

Intent, not sentiment

Negative tone. Ready to buy today.

“Honestly the price is too high. $2,500 off and I'm there today.” The draft never names a number. It flags the ask for a manager and holds a 4:30 visit.

Honestly the price is too high. $2,500 off and I'm there today.
Intent: buy today · 92Sentiment: negative · 28Routed to sales manager
Dana, it's still here and I can have it pulled up front. I can't make the price call myself, so I've already asked Morgan, our sales manager, to look at your number before you drive in. Can you do 4:30 today?
Draft · waiting for Human Send

Who it's for

One tool, three kinds of buyers.

Each license tier is built for a different kind of operation, from the rep who wants to hit bigger numbers to the franchise store answering to the brand.

Solo

The high-performing rep

An open license. Buy it yourself, no dealer sign-off needed. Experiment, answer faster and stop leaving same-day buyers on read.

  • Intent tags on every pasted lead: price, availability, trade-in, financing, negotiating
  • Action queue by buying intent, in the click demo rolling out
  • Drafts in your voice, you hit Send
  • Personal Soft ROI tracker, modeled rolling out

Three Amigos

The squad or used-car shop

For a pod of reps, or the independent lot that runs without a big admin team. A shared queue and clean handoffs are rolling out.

  • Shared queue and lead assignment rolling out
  • Rep activity log download (CSV, no message text)
  • Audit trail of every draft and send rolling out

Dealership

The branded franchise store

House hold rules check each draft today. Brand guideline packs and the store standards you load in are rolling out.

  • Brand guideline pack + store standards rolling out
  • Manager sign-off on flagged drafts rolling out
  • Sales-to-finance handoff and approval trail rolling out

Built for the people who check the return

Owners, admin, finance, quality and sales management each get a view they can verify.

RoleWhat they get
Owner / GM
Price asks flagged for a managerliveSoft ROI dashboard, modeled not guaranteedrolling out
Sales manager
Price, trade and credit asks flagged for a managerliveManager sign-off and approval trailrolling out
Admin / quality
Activity log on the desk, kept in the browser, no message textliveFull audit log and the brand + store packs you load inrolling out
Finance
Payment asks flagged for a managerliveSales-to-finance handoff on payment and credit asksrolling out

LotBeacon checks drafts against the guidelines and store standards the dealer loads in. Examples of guidelines a dealer might load: a Ford, Chevrolet or Mercedes-Benz store's brand guidelines, or your own lot's rules. LotBeacon isn't approved or certified by any automaker, and it doesn't guarantee compliance.

Pricing

Priced with serious dealer tools, not a race to $99.

LotBeacon sits alongside other dealer rep-assist tools and well under AI-BDC replacements, because we make your people better instead of replacing them.

Solo

The high-performing rep

$349/mo

1 seat · open rep license · billed monthly · founding $299 · + $499 one-time onboarding per store (waived for founding)

For the high-performing rep who wants to experiment, level up and hit bigger numbers. Open license: buy it yourself, no dealer sign-off needed.

  • Paste desk: next-reply draft · human Send live
  • Claim checks hold invented payments, approvals, discounts, trade values and holds live
  • Price, trade and credit asks flagged for a manager live
  • Saved threads on your device live
  • Attention / action queue rolling out
  • Intent ≠ sentiment scoring rolling out
  • Personal Soft ROI tracker rolling out
Buy Solo

Card, bank (ACH) or net-30 invoice. Founding rate at checkout.

Three Amigos

The squad or used-car shop

$599/mo

3 seats · squad or independent lot · billed monthly · founding $499 · + $499 one-time onboarding per store (waived for founding)

For a squad of reps, or the independent used-car shop that runs without heavy admin oversight.

  • Everything in Solo
  • Rep activity log download (CSV, no message text) live
  • Shared queue / multi-rep assignment rolling out
  • Audit log of drafts and sends rolling out
  • Owner Soft ROI view rolling out
Buy Three Amigos

Card, bank (ACH) or net-30 invoice. Founding rate at checkout.

Dealership
Franchise stores

The branded franchise store

$999/mo

Up to 10 seats · +$69/seat over 10 · billed monthly · founding $699 · + $499 one-time onboarding per store (waived for founding)

For branded franchise stores with the most scrutiny. Guideline packs and store standards you load in are rolling out.

  • Everything in Three Amigos
  • Guideline packs you load in + your store standards layered on top rolling out
  • Manager / finance handoff rolling out
  • Approval trail + full audit log for owner, GM, finance, quality rolling out
  • Owner / sales-manager Soft ROI dashboard rolling out
  • Not approved or certified by any automaker. Your team stays responsible for what gets sent.
Buy Dealership

Card, bank (ACH) or net-30 invoice. Founding rate at checkout.

Five stores and up is a house account. Custom. We talk first. Price a house account. Talk to Nathan

Founding-dealer rate

The first 10 rooftops that sign by January 31, 2027 lock Solo $299 · Three Amigos $499 · Dealership $699 for 12 months, and the $499 onboarding fee is waived. Standard onboarding is $499. Yearly billing gets 2 months free. Turn it on at checkout.

Every draft is checked before a person presses Send. We do not publish a payback figure. Your results depend on your store, your leads and your team. Full pricing details

Where we fit

Different job than a bot or an AI BDC.

OptionWhat it doesOn a price ask
Free page inboxHolds the messagesNo intent read, no queue, no guardrails
Auto-reply botsAutomation that sends for youThe reply goes out without a person reading it
AI BDC replacementsBooks, holds and replies on their ownA price reply can go out before a manager sees it
LotBeaconDrafts from the facts you paste, then checks the house rulesA price or payment ask is flagged for a manager, and a person presses Send

How we compare

FAQ

Straight answers.

Do I have to replace my CRM?

No. LotBeacon works next to the CRM you already pay for. Your rep pastes the lead, starts from a draft and copies it back into Messenger, your CRM or your phone. Your CRM stays your system of record.

Is there a free trial?

No free trial. Card at signup. Before you pay, Nathan runs 15 minutes on your own leads from last week so you see it work first.

Where do the prices in a draft come from?

From the vehicle, listing price and facts your rep pastes, and each fact shows its source. A price, payment or discount that is not in front of the rep is held for a manager instead of going in the draft.

Why not just use a chat tool?

You can, and it'll write a decent reply. What it won't do is check that reply against the facts the rep pastes, show where each fact came from, use the same house rules on the draft, or flag a price, discount or payment ask for a manager. On the LotBeacon desk, an activity log of drafted, flagged, copied and marked-sent is kept in the browser. Sent means the rep marked it sent. Message text stays out of it. Before a draft goes to the AI, the desk masks phone numbers, emails, Social Security numbers, labeled dates of birth, labeled account, loan and policy numbers, and street addresses. The aim is a booked visit. A person still presses Send.

Does it send messages on its own?

No. Every message waits for a person to hit Send. Price and payment asks are flagged for a manager. The rep can mark that a manager OK'd the reply.

Is it connected to my live Messenger inbox today?

The live Page connection is rolling out store by store. The public demo runs on sample threads so you can see the judgment path end to end.

Will it quote payments or discounts?

Made-up discounts, payment or rate quotes, trade values, out-the-door prices, holds, and appointment or inventory promises are flagged for a manager.

Is it approved by my manufacturer?

No. LotBeacon isn't approved or certified by any automaker. A made-up price, discount or payment is flagged for a manager. Guideline packs and store standards you load in are rolling out. It doesn't guarantee compliance.

Does it replace my BDC?

No, and that's on purpose. LotBeacon makes your reps and BDC faster and safer. It doesn't fire anyone.

Is this Beakon?

No. Beakon is lot GPS. LotBeacon drafts lead replies for dealerships, and your rep presses Send.

What does the ROI look like?

We show modeled Soft ROI, like hours saved and same-day buyers flagged for a manager. It's an estimate, never a guarantee.

See it on last week's leads before you pay.

15 minutes with Nathan on your own leads from last week. You see which ones waited more than an hour, and the draft your rep could have sent on each. Your rep still presses Send.