Solutions brief · Prairie Line Motors · HITL only · modeled · pessimistic
The desk drafts from the facts the rep pastes and checks them against the house rules. A person still hits Send. Hours back assume paste-in or the Page API, not a computer-use agent typing into a personal Facebook login. That path is refused; see Spot agents.
Reps retype the same answers to “is this still available?” About 2 to 3 min per checked draft in the demo; we model about 15 hrs a month back per rep; the pilot gives the real number. The close is the Saturday demo; we do not claim a better closer.
Close rate held flat. Show rate almost flat. Rural show-rate gift ignored. After-hours conversion not claimed. If the math still works here, it works when the county is kinder.
Same 30 Messenger leads. Same six reps. Close rate held flat. The only thing that moves is whether a verified draft is sitting there when a person is ready to hit Send.
33 h → 18 h on messaging, same lead volume. ~2 selling days.
Every draft is checked before a person presses Send.
A person still hits Send. Ever. That is the product, not a toggle.
Is that 2023 F-150 XLT still available?
Closed. The ping sits on a personal Facebook login.
Messages a city store that answers.
Types seven minutes while a first-up waits on the lot. Dan is already gone. Never hits the CRM.
| Activity | Before | After | Δ |
|---|---|---|---|
| Posting Marketplace listings | 8.7 | 8.7 | 0 |
| Reading, researching, typing DMs | 17.5 | 6.2 | −11.3 |
| Double-checking tone / price / availability | 1.5 | 1 | −0.5 |
| Follow-ups on quiet leads | 3.8 | 1.5 | −2.3 |
| CRM / tracking | 1.5 | 0.3 | −1.2 |
| Total | 33.0 | 17.8 | −15.2 |
Posting stays 8.7 on purpose. The 15 hours come from replies, follow-ups, and logging, the work that currently keeps a closer on a keyboard while a live up waits.
| Rate | Before | After | Why we moved it (or didn’t) |
|---|---|---|---|
| Contact rate | 63% | 78% | No lead sits unanswered. Still needs the customer to answer. |
| Set rate of contacted | 42% | 48% | Two verified slots. Phone-lead benchmark is 75%; we claim far less. |
| Show rate | 58% | 60% | Barely moved on purpose. Rural show is often higher; we do not take the gift. |
| Close rate (showed) | 41% | 41% | Held flat. Agentic assist does not make the rep a better closer. |
| Lead → sold | 6.3% | 9.3% | Industry internet close ~6%. We stay under the 12–18% sub-5-minute responders report. |
Units per month. Then gross. Then whether the county still trusts the store.
Shows, close rate, time spent on what pays: the lot, not the glass.
Qualified bodies on the floor. Saturday traffic. The Page’s reputation.
Held flat or ignored: close rate on the showroom floor (41%); Marketplace posting time; any lift from the six reply styles; any lift from the momentum tracker or buddy notes; service, referral and repeat-buyer effects; rural show-rate gift (often 70–80%, we model 60%). Rounded against us: assisted reply time 2.5 min (demo measures 1.5–3.0); set rate 48% (phone leads hit 75%); show rate +2 pts only; after-hours conversion we do not claim. Drafts wait until open. Volume: the high case assumes reps use about half the recovered hours to carry 40 conversations instead of 30, still well under the ~3× capacity the reply-time math allows. Gross: $2,400 per used unit, front + back, editable on the owner dashboard. Store size: 6 reps, ~150 internet/Messenger leads per month (NADA average), 30 per rep. A rural store is smaller than that average; if lead volume is lower, hours-back scale down and the unit math still holds per conversation.
Sources: Demand Local / Foureyes (63% contact, 42% set, 58% show, 41% close; Urban Science 6% internet-lead 30-day close; Chili Piper 42-h average, 78% buy from first responder) · Ringlead 2026 roundup (Foureyes 43% mishandled; 40–50% after hours; close 24% under 60s → 6% after 90 min) · Cox (34% of leads missed without a BDC) · Shiftly Auto (14.1% never logged; 44% of reps stop after one follow-up) · AutoSweet (“Very responsive” = 90% within 15 min) · Dealers United (40% after hours) · SimpSocial (8–12 units/mo baseline) · Strolid rural BDC (lead waste unaffordable; rural show 70–80% vs metro 50–60%: we do not take that gift) · LocalShift / dealer Messenger practice (5-minute rule; ~60% of pings are “is this still available?”) · Fowlerville Ford (rural village store: one person on internet leads moved e-close from bottom 100 to top 10 in the Ford Detroit region) · Pied Piper 2025 ILE (Ford dealers 66, industry 65; dealers who move under 40 to over 80 sell ~50% more units from the same leads). Rep time-on-task figures are forum consensus (r/askcarsales), labeled as estimates.